What is the Social Sector Committee Advisor Program?
Social Sector Committee Advisors share their knowledge of and experience in franchising with social sector franchisor management and franchisees. Areas of support social franchisors are seeking include:
Social Sector Committee Advisors share their knowledge of and experience in franchising with social sector franchisor management and franchisees. Areas of support social franchisors are seeking include:
- Franchise system management and development;
- Defining territories and working to achieve sustainable field support for franchisees;
- Consumer marketing;
- Training and manual development;
- Pricing strategies;
- Operations support to ensure that franchisor’s brand promise in areas like customer service, site environment, productivity, on‐site record keeping and reporting can be achieved;
- Legal input including defining compliance standards with a goal of minimizing fraud and the maintenance of brand standards;
- Financial services including working with social franchisors to establish initial and continual fees and teach financial management best practices to their franchisees;
- Business analytics and MIS to facilitate communication and information sharing throughout franchise systems and with consumers;
- Creating a sense of community among franchisees;
- Leveraging the social sector network for the benefit of franchisees including reduced cost of goods, pricing and marketing strategies, lobbying, etc.
- Information: Advisors share their knowledge and experience in franchising with no financial benefit.
- Contacts: Advisors facilitate personal contacts in franchising.
- Ideas: Advisors support social franchising by presenting new ideas, perspectives and opportunities.
- Support: Advisors provide their proteges open and supportive exchange.
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How can I become an Advisor?
The International Franchise Association Social Sector Committee believes that IFA members can provide meaningful and needed advisory assistance to the devoted efforts of social sector franchisors and franchisees to expand their reach and enhance the quality of their services. Though these social franchise systems often operate in uniquely challenging circumstances, the goal of creating franchise organizations that can consistently provide consumers a sustainable level of quality products and services is a common goal every franchisor shares. It is the principles of franchising management and the support provided to social franchisors and franchisees where the talents of commercial franchisors can have life changing and often life‐saving impact. To be eligible to become an advisor, you or your organization must be a member of the IFA. If you are interested in becoming an Advisor, contact Marla Rosner, MSA Worldwide, Senior Learning & Development Consultant and Chair of the Committee. |
How do I request an Advisor?
If you would like the assistance of an IFA Advisor, reach out to either Sandie Curtis, IFA Vice President of Education and Liaison to the Committee, or Marla Rosner, MSA Worldwide, Learning & Development Consultant and Chair of the Committee. We consider advisorship for existing social enterprises and NGOs that:
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