Population Services International (PSI) is the world’s largest social marketing organization. It improves health outcomes in developing countries by mobilizing the private sector to make markets work for the poor and vulnerable. PSI has worked in Myanmar since 1995 and is one of the largest providers of health products and services in the country. It has four channels of delivery and works in six health areas.
An essential component of PSI/Myanmar’s social marketing strategy is its social franchising network of private healthcare providers. Social franchising aims to deliver equitable, at-scale and quality healthcare to low-income and vulnerable populations through cost effective delivery mechanisms. PSI/Myanmar’s Sun Quality network is comprised of Sun Quality Health (SQH), which serves urban and peri-urban areas, and Sun Primary Health (SPH), which serves rural regions. For providers, this model of healthcare offers trainings, subsidized products, quality assurance, common branding, and demand generation activities. For the Myanmar people, it expands their choice of qualified providers who can address their most pressing health needs and are accessible in their communities.
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