Increasingly, non-profit organizations like Population Services International (PSI) and Marie Stopes International (MSI) are applying commercial franchising strategies—like those employed by McDonald’s and Subway Sandwiches—to improve health in developing countries. Social franchising unites healthcare facilities and providers in a network with a common brand, strict quality standards, and specified health services at affordable prices. With years of experience behind them, PSI and MSI are the two leading organizations in franchising for health.
Under the Support for International Family Planning Organizations (SIFPO) projects funded by USAID, PSI and MSI recently launched the Social Franchising for Health course on the USAID Global Health eLearning Center.
The course outlines the health system challenges that social franchising is designed to address, including:
Through interactive content and real-life country examples, course participants will learn about these and other aspects of the social franchising model. They will be able to articulate how success is measured, how social franchising strengthens health systems, and what best practices are emerging.
To take the short course free of charge, register here.
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